Turning your love of photography into a sustainable business is the end goal, right? Being a starving artist may seem cool but, let's face it, no one wants to live on Mie goreng noodles in the spare room of their parents house. SOOO... How do you price your photography? Here are some tips that helped me!

  • Your rates cannot be based on what other comparable photographers are charging - this was my first mistake! 
  • Don't price your work low because you want the job, always make sure your covering your costs. Nobody likes a broke a$$ b#$h.
  • Contra is cool, but your landlord wont take a pretty dress or bikinis as payment, trust me I've tried.
  • Don't forget to add your time into your prices. Expenses are only half of the story, you need to make a living too!
  • Determine the amount of time you want to put into building your business
  • ASK QUESTIONS! Always ask your client questions. To be able to quote  a client correctly you need to know a bunch of important SHINFO like, How many hours they need you? Do you need to creatively direct the model? Do you need to find locations? What are the deliverables? & When do you need the images? What are the images being used for? Asking questions will help you avoid any unwanted surprises! 
  • ALWAYS take a deposit. Personally, I like to take a 50% deposit so I can pay for my fuel to get there/ buy any props I may need/ for anything I need to rent.
  • Find a good Invoice template or use online accounting software to send your client professional invoices. This also helps you keep track of who owes you cash monaayyy $$$. 

Anyone who knows me knows I don't do maths.... Here's a simple way to figure out what to charge.



  • This includes the costs that come along with delivering digital files - cloud storage, hard drives etc. 
  • Any props you may need for the shoot
  • Styling 


Make sure you are taking the following into consideration when invoicing your cost of labour.

  • Planning time
  • Travelling time
  • Pre-production - Setting up equipment etc.
  • Post production - editing images, resizing and loading images into cloud storage

Then think about what is your ideal annual income?

Here are some great sources for figuring out an ideal hourly rate - YOURRATE & FREELANCEBOOST


Being a photographer ain't cheap! A decent camera retails anywhere from $1,500 to $9,000+ and that's just the body! Here are a list of overheads that come with being a photographer.

  • Equipment - depreciation
  • Website - hosting etc.
  • Editing software
  • Insurance
  • Advertising
  • Car usage
  • Internet
  • Phone 


Here is an amazing online calculator to help you calculate all of your expenses  - NPPA

If you have any extra tips that helped you with your pricing, comment below!